HP shop case study

Since the establishment of Hewlett Packard (HP) in 1939, the company has been seen as a technology pioneer and has developed a reputation for showcasing the most innovative products to the market.

In 2005, HP partnered with Digital Planet to establish one of the first e-commerce solutions in South Africa in order to strengthen customer relationships, addressing its customers’ growing desire to order products online. As a market leader in e-commerce solutions, the idea of www.hpshop.co.za came to life providing a 24/7 shopping convenience, supplying HP customers throughout Southern Africa.

The Brief


HP Shop’s technology was over 5 years old. The store was trading well but the analytics showed that conversion rates could be improved. Due to the age of the technology, it was decided that a re-platform was required.

The objectives


There were two major objectives that
Digital Planet would fulfil for HP:


1

Re-platform
www.hpshop.co.za on the latest technology to increase the conversion rates and increase sales on the site.


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2

Improve the workflow of the store. The old way was complex with many systems and resulted in slower orders and more staff required.


Read more

The objectives


There were two major objectives that
Digital Planet would fulfill for HP:


1

Replatform
www.hpshop.co.za on the latest technology to increase the conversion rates and increase sales on the site


Read more
How we achieved our objective
  1. Replatformed and improve the conversion rates

We re-platformed the site onto Magento

New mega drop-down menus have been included on the website to show featured items within popular product categories.

We have incorporated bolder, better imagery and less cumbersome text.

The new HP Shop is built with intuitive filtering capability, so customers require less browsing time to find the products they’re looking for.

The new website has predictive dynamic search capability that incorporates iconography.

We have introduced a self-generated quote system so customers can access a ‘quote basket’, generate their own quotes, and email these quotes directly to their inbox.

In the redesign of the HP Shop, we placed a special focus on improved product comparison functionality.

We introduced a 1 step checkout to ensure a user friendly and seamless purchase process.

The new site is fully mobile responsive ensuring ease of navigation across all mobile devices

We introduced a variety of conversion technology that allows us collect to behavioural data and make informed decisions to constantly improve marketing, conversions and user experiences.

2

Improve the workflow of the store. The old way was complex with many systems and resulted in slower orders and more staff required.


Read more
How we achieved our objective
  1. Improve the order workflow

HP Shop has multiple suppliers and multiple order management systems. We analysed all the options and simplified the system so that the order system was a single system. The order workflow processes were optimised so that the POS system could also be integrated into the system and stock could be drawn from in-store as well as outside suppliers seamlessly.

How we achieved our objective
  1. Replatformed and improve the conversion rates
 

We re-platformed the site onto Magento

New mega drop-down menus have been included on the website to show featured items within popular product categories.

We have incorporated bolder, better imagery and less cumbersome text.

The new HP Shop is built with intuitive filtering capability, so customers require less browsing time to find the products they’re looking for.

The new website has predictive dynamic search capability that incorporates iconography.

We have introduced a self-generated quote system so customers can access a ‘quote basket’, generate their own quotes, and email these quotes directly to their inbox.

In the redesign of the HP Shop, we placed a special focus on improved product comparison functionality.

We introduced a 1 step checkout to ensure a user friendly and seamless purchase process.

The new site is fully mobile responsive ensuring ease of navigation across all mobile devices

We introduced a variety of conversion technology that allows us collect to behavioural data and make informed decisions to constantly improve marketing, conversions and user experiences.

How we achieved our objective


  1. Improve the order workflow
 

HP Shop has multiple suppliers and multiple order management systems. We analysed all the options and simplified the system so that the order system was a single system. The order workflow processes were optimised so that the POS system could also be integrated into the system and stock could be drawn from in-store as well as outside suppliers seamlessly.

 

The Results


In the first month after launch, HP Shop experienced:

  • Increase in Revenue43%
  • Increase in Transactions10%
  • Increase in average order value56%
  • Increase in conversion rate20%